Privacy Policy
UPDATE DATE：August 16, 2024
EC Game(hereinafter referred to as “we”) has formulated this "Privacy Policy" to ensure the security of your personal data and to protect your privacy. The purpose of this policy is to help you understand our respect for and protection of your privacy, and to inform you about relevant information concerning your personal data. This statement explains how we collect and use your personal information when you use our games ("Games" or "Products") and outlines your associated rights.
Privacy Policy
1. Scope of Application
This Privacy Policy applies to the collection, processing, utilization, transfer, and protection of personal data when you participate in activities within our games and affiliated websites.
2. Purpose and Categories of Data Collection
Depending on the services we provide, we may collect your personal data in the following situations and categories:
(1) Game Participation
When you apply to join a game, your personal data, including your name, nickname, and other necessary information, will be collected. After becoming a member, you will receive a membership account and password, which you can use to access various membership services.
Additionally, data related to your computer hardware, software, and mobile devices, including your browser type, login time, and website addresses, may be collected. We use this data to help maintain the operation of the game and ensure service quality.
(2) Online Transactions
If you use online transaction services within the game, we will verify the order information you submit based on the type of transaction requested, ensuring that you can complete payments, recharge, and other related consumption services.
(3) Online Events
When you participate in our online events or surveys, your personal data will be directly verified through our membership database. However, if the event requires you to provide additional information, you will need to fill in the necessary data accordingly. This supplementary data is also protected under this Privacy Policy.
(4) Browsing Products and Websites
When you browse our websites or affiliated sites, our servers will automatically record your connection time and browsing history. This information is used solely to enhance and optimize our online services and improve service quality. The data is only used for aggregated analysis and is not linked to any specific individual.
(5) Others
With your consent or for the purpose of fulfilling a contract, your personal data may be provided to us. This data will only be used and processed within the agreed scope of services and will not be used for other purposes.
3. Duration, Region, Recipients, and Methods of Data Usage
(1) Duration of Use
Unless otherwise stipulated by law, your personal data will be used until the services within the game and its affiliated websites are completed or until you request to cease using the services.
(2) Region of Use
Your data will be used in regions where we and our affiliated websites provide services, as well as in the locations of other partner companies that you have agreed to under the privacy policy.
(3) Recipients of Use
Unless otherwise stipulated by law, your personal data will only be used for the agreed-upon service purposes and within our internal operations and relevant connected scopes. We will not arbitrarily transfer your personal data to third parties or use it for other purposes.
(4) Methods of Use
A. User Information
When you access game services, we may collect relevant information about your device as follows:
Information you provide to us (directly or through third parties).
When you provide information about yourself, such as when you register for the game (including your chosen nickname and information imported from connected social media accounts), we may collect details like your social media profile, device ID, and other user information. In certain regions, you may be asked to provide additional information stored locally on your device to verify your age or manage game systems.
In some regions, you may be required to provide an email address to verify parental or guardian consent if you are below the relevant minimum age. You may also need to provide information such as location data to customize gameplay or services.
Once your game account is set up, we may access your phone number or email address to verify your identity, ensuring you enter a code or password upon each login.
Where applicable in your region, you may opt to receive promotional emails related to our games. Additionally, you may provide information through customer service interactions, including contact details, submitted queries, and social media platform information. For data subject requests, we may collect information like your country/region, email address, user ID, and linked social media accounts to verify your identity and process requests.
B. Online Transactions
If you choose to use online transaction services, we will confirm the relevant order data you submit to ensure that you can complete payments, recharge, or logistics-related consumption services.
C. Online Events and Surveys
The personal data you provide when participating in our online events or surveys will be used solely for the purposes of that event or survey.
D. Statistics and Analysis
We periodically analyze and statistically process the data collected from your game account registration and browsing activities on our website. This analysis is only conducted at an aggregate level, not targeting individual behaviors.
4. Data Sharing
A. Regulatory Authorities, Judicial Bodies, Law Enforcement Agencies, and Other Third Parties
We may disclose your information to relevant authorities when legally required, such as for compliance with legal obligations or procedures, addressing safety or fraud-related issues, or protecting our users.
B. Third-Party Service Sharing
To ensure the stable and secure operation of the game and enable specific functions, certain services in our game are provided by our affiliates or other third parties. We carefully select these third parties and services and require them to collect and use your personal information in accordance with this Privacy Policy or other agreements made with you. We also ensure that they implement appropriate technical and management measures to protect your personal information. However, the usage of disclosed information by these third parties is not bound by this Privacy Policy. If you have concerns about how these third parties handle your information, please review their privacy policies. Our services may include advertisements. When advertisers or ad intermediaries place ads within our services, they may collect and share the following types of data:
Collected information may be used to:
Below are links to the privacy policies of some of these third parties:
| Personal Information | Retention Strategy |
| Game | |
| Nickname, User ID, IP Address | Stored for the entire lifecycle of your use of the game (i.e., until the account is deleted at your request), then deleted within 30 days. If you do not request account deletion, this data will be retained for 3 months after the game is discontinued, and then deleted. |
| Social Contact Information | Stored for the entire lifecycle of your use of the game (i.e., until the account is deleted at your request), then deleted within 30 days. If you do not request account deletion, this data will be retained for 3 months after the game is discontinued, and then deleted. |
| Gender Information | Stored for the entire lifecycle of your use of the game (i.e., until the account is deleted at your request), then deleted within 30 days. If you do not request account deletion, this data will be retained for 3 months after the game is discontinued, and then deleted. |
| Email Address (used for parental or guardian consent verification) | Stored for the entire lifecycle of your use of the game (i.e., until the account is deleted at your request), then deleted within 30 days. If you do not request account deletion, this data will be retained for 1 year after the game is discontinued, and then deleted. |
| Region/Location (manually selected by you) | Stored for the entire lifecycle of your use of the game (i.e., until the account is deleted at your request), then deleted within 30 days. If you do not request account deletion, this data will be retained for 1 year after the game is discontinued, and then deleted. |
| Game Statistics (levels, heroes, scores), Date and Timestamp Information | Stored for the entire lifecycle of your use of the game (i.e., until the account is deleted at your request), then deleted within 30 days. If you do not request account deletion, this data will be retained for 1 year after the game is discontinued, and then deleted. |
| Location Information (province and city manually selected by you), Nickname | Stored for the entire lifecycle of your use of the game (i.e., until the account is deleted at your request), then deleted within 30 days. If you do not request account deletion, this data will be retained for 90 days after the game is discontinued, and then deleted. |
| Birthday Feature Information | Stored for the entire lifecycle of your use of the game (i.e., until the account is deleted at your request), then deleted within 30 days. If you do not request account deletion, this data will be retained for 90 days after the game is discontinued, and then deleted. |
| Activity-Based Information (e.g., Digital Rewards) | Retained for 1 year after the activity ends. |
| Phone Card Information | Stored for the entire lifecycle of your use of the game unless you request the deletion of your game account or data, in which case the data will be deleted within 30 days. If you do not request account or data deletion, this data will be retained for 3 months after the game is discontinued, and then deleted. |
| Chat Communications (Text) - In and Out of Combat | Stored on our servers for 7 days and automatically deleted after that period. |
| Device ID, Device Information, Registration Time, and Login Time | Device ID, Device Information (excluding VPN status), Registration Time, and Login Time: Stored for the entire lifecycle of your use of the game (i.e., until the account is deleted at your request), then deleted within 30 days (or within 7 days if the user requests deletion of the account or data). If you do not request account deletion, this data will be retained for 3 months after the game is discontinued, and then deleted.VPN Status: Not stored. It is processed only on the device side and is not transferred to us. |
Note: Any personal information you submit related to your request will only be used to fulfill your request. We may need to contact you to verify your identity and process your opt-out request.
Contact Us via Email: Submit your opt-out request to:
Email: developer_team@topjoy.com
Recipient: DPO-XIAONING
(2) Limitations on Rights These rights may be limited if you do not meet our application procedures or if there are legal requirements that restrict them.
(3) Costs. If you request access to or copies of your personal data, we may charge a necessary fee for the associated costs.
(4) Method of Exercising Rights.To exercise these rights, you must complete an application form, and we may ask you to provide proof of identity.
(5) Consequences of Incomplete Information If you cannot provide complete and accurate personal information, it may affect our ability to contact you, complete transactions, provide services, verify your identity, or address complaints, transactions, or customer service issues.
If you wish to file a complaint about how we handle your personal information, please first contact us at [developer_team@topjoy.com]. We will do our best to address your request as soon as possible. This does not affect your right to file a complaint with the data protection authority in the region where you live or work.
6. GDPR Policy and Personal Data Security
（1）Compliance with GDPR Regulations: We adhere to GDPR regulations to ensure the protection of your personal data. We implement appropriate security measures and utilize reasonable technology and processes to maintain data security in compliance with relevant laws.
（2）International Data Transfers: If your personal data is transferred from the UK or the European Economic Area (EEA) to other countries, we guarantee that at least one of the following safeguards is implemented to provide protection equivalent to the level in the UK or EEA (if applicable):
（3）Adequacy of Data Protection in Transfer Countries: The country to which your personal data is transferred has been deemed by the European Commission (or the UK government, if you are in the UK) to have adequate data protection standards similar to those in the UK or EEA (if applicable).
（4）Contracts with Service Providers: When collaborating with service providers, we sign specific contracts approved by the European Commission (or the UK Information Commissioner’s Office if you are in the UK). These contracts ensure that your personal data receives the same level of protection as it would within the UK or EEA (if applicable).
（5）Your Rights Regarding Personal Data: You have specific rights concerning your personal data, and you can exercise them as follows:
Access: You can email the address provided at the end of this policy to request access to your personal data held by us.
Correction or Deletion: You can request the correction or deletion of your personal data. The simplest way to update your account information is by emailing the address at the end of this policy.
Request to Stop Processing: You can request that we stop processing your personal data, including for direct marketing purposes, personalized rewards, promotions, and other offers. However, please note that in some cases, we may still need to use your data to provide specific services.
Data Portability: You can request to transfer your personal data to another organization (where technically feasible).
Exceptions to these rights may apply under certain legal circumstances. If your rights are restricted due to such exceptions, we will explain the reasons.
We provide you with choices regarding the collection, use, and sharing of your personal data, and we respect your preferences. Please note that if you choose not to provide certain personal data, this may affect our ability to provide you with all our services.
After contacting us, you may receive a verification email to confirm your request. We are committed to providing the relevant information or fulfilling your request within the shortest legal time frame applicable in your jurisdiction.
7. Child Protection
（1）No Intentional Data Collection from Children: We do not intentionally collect data from children. Children are not allowed to use our products or services. Guardians have the right to request the deletion of any personal information that may have been collected from their child (if any). To protect children's personal information, both children and their guardians should carefully review the Product Privacy Protection Guidelines before using our products. Only after obtaining the guardian's consent to these guidelines can the child use our products.
（2）Guardian's Rights: Guardians have the right to review their child's personal information (if any). We do not intentionally collect data from children.
（3）Request for Data Deletion: Guardians have the right to request the deletion of any personal information collected from their child (if any). Please contact the Data Protection Officer's email provided on the last page or through the customer service page within the product. We do not intentionally use children's data.
（4）Right to Inquire and Access: Parents, guardians, or caretakers can access the information collected from their child (if any) through the in-game customer service settings interface.
（5）Right to Stop Data Collection: Guardians can request to stop the collection and/or use of any personal information collected from their child (if any) via the customer service settings page within the product.
（6）Restricted Disclosure of Children's Information: Generally, we prohibit the disclosure of children's personal information. However, exceptions apply in the following situations:
Compliance with applicable laws and regulations.
Adherence to court orders, judgments, or other legal processes.
Fulfillment of requests from relevant government agencies or other legally authorized organizations.
Where we have reason to believe that complying with legal regulations is necessary.
（7）Prohibition of Public Disclosure: We strictly prohibit the public disclosure of children's personal information (if any). We do not intentionally collect children's data.
（8）Definition of "Children": We define "children" according to the following age thresholds:
United States, United Kingdom residents: Under 13 years old.
Residents of the European Economic Area: Under 16 years old or under the age defined by local laws for consent.
South Korean residents: Under 14 years old.
Residents of other regions: Under 13 years old or under the age defined by local laws for consent.
If you have any questions regarding our child privacy practices, please reach out via the email provided on the last page.
8.Rights under CCPA (California Consumer Privacy Act)
If you are a California resident and CCPA applies to you without any recognized exceptions, you have the following rights:
Right to Know: You can request the following information covering the previous 12 months at no cost:
The categories of personal information we have collected about you.
The categories of sources from which the personal information was collected.
The purposes for which the personal information was collected.
The categories of third parties with whom we share personal information, the specific personal information categories shared, and the purpose of sharing.
Specific pieces of personal information we have collected about you.
Right to Delete: You can request that we delete the personal information we have collected from you, except where CCPA recognizes specific exceptions.
Right to Correct: You can request that we correct inaccurate personal information that we maintain about you.
Right to Non-Discrimination: You are protected from discrimination for exercising your CCPA rights. This includes not being subjected to different levels or quality of services or being denied goods or services when exercising your CCPA rights.
Our goal is to complete all verified requests within 45 days as required by CCPA. If an extension is necessary, we will provide an explanation for any delay.
Right to know whether your personal data is sold:
We do not sell your personal information to third parties.
How to Exercise Your Rights
Manage Your Data: Log in to your account to manage your data directly. If you are a California resident covered by CCPA, you can also exercise your rights related to other data by contacting us. We may need to verify your identity before complying with your request to protect your privacy and security. If we cannot verify your identity, we may deny your request.
Authorized Agents: Under CCPA, you can designate an authorized agent to make requests on your behalf. To process such a request, you must provide the agent with signed written permission. We reserve the right to verify the agent’s identity and directly confirm your authorization for the request.
Right to Opt-Out of the Sale or Sharing of Personal Information: If you are a California resident:
You have the right at any time to direct businesses that sell or share your personal information to stop doing so. This right is also known as the "right to opt-out" of the sale or sharing of personal information.
Upon receiving your notification, we will inform you whether your personal information can be sold or shared, and you can opt out.
If we have actual knowledge that you are under 16, we will not sell or share your personal information without your (if you are between 13 and 16 years old) or your parent’s/guardian’s (if you are under 13) explicit consent.
If we have received your opt-out request, we are prohibited from selling or sharing your personal information without your permission.
Rights under VCDPA (Virginia Consumer Data Protection Act)
This section applies to Virginia residents protected by VCDPA. If VCDPA applies to you and does not recognize exceptions related to your data, you have the following rights:
Right to Access Information: You can request that we disclose the information we collect, use, or share and provide details about our data practices.
Right to Delete: You can request that we delete personal data collected from you unless specific legal exceptions apply.
Right to Correct: You can request that we correct inaccurate personal data we maintain about you.
Right to Non-Discrimination: You cannot be discriminated against for exercising your VCDPA rights, such as being denied goods or services or subjected to different levels or quality of services.
We do not collect sensitive personal data, nor do we process personal data for targeted advertising, sales, or profiling decisions that have legal or similar effects on consumers.
How to Exercise Your Rights under VCDPA
Manage Your Data: Log in to your account to manage your data directly. If you are a Virginia resident covered by VCDPA, you can exercise your rights related to other data by contacting us via the email provided on the last page of this policy.
Appeals: If you want to appeal a decision regarding your request to exercise your rights under VCDPA, please contact us using the email provided at the end of this policy.
9. Updates to Privacy Policy
We reserve the right to amend our Privacy Policy at any time. Any changes will be posted on our website, and you are encouraged to review these changes to protect your personal rights. Continued use of our website and associated services after any modifications to the Privacy Policy constitutes your acceptance of the revised terms. Significant changes will be communicated to you with reasonable notice. It is your responsibility to ensure that we have your current, valid email address and to periodically review our Privacy Policy for any updates.
The most recent update to the Privacy Policy is indicated on the homepage.
10. Data Controller Information
The data controller is:
EC GAME
6/F (No.101, 1-14/F), Building 3 Courtyard 8, Bei Chen West Road, Chao Yang District, Beijing, PRC.
Contact email: developer_team@topjoy.com
11. Suggestions and Contact
For any questions or concerns regarding our Privacy Policy or matters related to personal data protection, please contact our Data Protection Officer (DPO) at:
DPO Contact Information:
Email: developer_team@topjoy.com
Feel free to reach out with any comments or inquiries you may have about our privacy practices.